Given the history of this story, we really must ponder over a title like 'ethical financial professionals', especially when dealing with Verico the Mortgage Station, as all David Flude and his brokers have accomplished is to destroy their own business, dreams of prosperity, and their professional reputations. In his anonymous threat of a contemptuous Strategic Litigation Against Public Participation (SLAPP) lawsuit the too scared to sign his name Principal Broker pompously touted:

" . . . certainly no one here is attempting to get rich from your $200 "

Nine months later, it is quite evident that as a result of our exposure of that fraud, as committed by his broker, Renee Dadswell, with the assistance of the apparent 'under the bus broker' Lisa Purchase, David Flude is losing staff like Trump loses court cases. He has also been forced to convert offices built for a planned expansion into apartments to generate cashflow, and he is compelled to sell his newly custom built office building that he is now suggesting a buyer could convert into a rooming house because after months on the market, it is clear nobody else sees the 'wisdom' of building a multimillion dollar office space in a village with a population of less than 700 residents.

Regardless of the total failure resulting from the 'tactic' of run and hide, the collaborators at Verico Financial Group and HomeEquity Bank continue to wallow in the dark as the fire of public exposure consumes them all.

In the article dated September 29, 2024, entitled "Pride Goes Before Destruction - HomeEquity Bank" we pointed out how due to Search Engine Optimization and the passage of time, we now see approximately ten visitors per week coming directly to videos and stories pertaining to HomeEquity Bank, and then going to the website of a brokerage that is selling another company's reverse mortgage. As is explained in some detail, if only half of those visitors choose not to sign up for a CHIP Reverse Mortgage provided by HomeEquity Bank, that Schedule 1 Canadian Chartered Bank stands to lose about one million two hundred and fifty thousand dollars every single week, or more than sixty-two million, five hundred thousand dollars per year in potential income that they would have otherwise earned over the next ten years through a locked-in CHIP Reverse Mortgage.

Those figures represent a loss of $171,232.87 per day, which is not good for Katherin Dudtschak, President and CEO, who did not commit the criminal and ethical abuses of trust, but chose to perpetuate them.

Through Google analytics we were able to determine what keywords were most used to find our various pages that discuss HomeEquity Bank. The combinations of words used came as little surprise, as they are also used by HomeEquity Bank, which posts many pages about scams and rip-offs, evidently to appear ethical and trustworthy. Due mostly to bad press regarding a similar product made available in the United States, reverse mortgages have a bad reputation, so they hardly welcome fully supported allegations of collusion and criminal collaboration to protect loan sharks that are so well supported the multi-billion-dollar bank that is owned by the quarter-trillion-dollar Ontario Teachers' Pension Plan Board will not challenge our small, not-for-profit, social enterprise, community media service that donates all services to any charity, not-for-profit, or benevolent community group that asks. There was also a scandal quite a few years ago regarding the HomeEquity Bank that some people still remember well enough to do some research before signing any documents.

The top 20 search word groups that have so far guided drive-by visitors to our pages about HomeEquity Bank are listed below, along with our placement on Google:

1. HomeEquity Bank Fraud - Google page one
2. HomeEquity Bank Deception - Google page one
3. HomeEquity Bank Scam - Google page one
4. HomeEquity Bank Scammers - Google page one
5. HomeEquity Bank Theft - Google page one
6. HomeEquity Bank Rip-Off - Google page one
7. HomeEquity Bank Investigation - Google page one
8. HomeEquity Bank Abuse - Google page one
9. HomeEquity Bank Cheat - Google page one
10. HomeEquity Bank Theft - Google page one
11. HomeEquity Bank Dishonest - Google page one
12. HomeEquity Bank Abusive - Google page one
13. HomeEquity Bank Criminal Collaborators - Google page one
14. HomeEquity Bank Seniors - Google page one
15. HomeEquity Bank Senior Fraud - Google page one
16. HomeEquity Bank Prosecuted - Google page one
17. HomeEquity Bank Liars - Google page one
18. HomeEquity Bank Criminals - Google page one
19. HomeEquity Bank Reverse Mortgage Scam - Google page one
20. HomeEquity Bank Elder Fraud - Google page one

If the prospective client feels reason to doubt the authenticity of the CHIP Reverse Mortgage sold by the HomeEquity Bank, they will confirm their concerns by reviewing the evidence on our website and go elsewhere.

Few people who have been on this Earth long enough to become a senior are so gullible as to believe that if a multi-billion-dollar Schedule 1 Canadian Chartered Bank did nothing wrong, they would sit back in silence and do nothing as a small, not-for-profit, social enterprise that donates all services to those in the greatest of need in our community, accuses them of multiple criminal and ethical breaches of public trust. Those seniors will also not understand why representatives of three separate multi-million and multi-billion-dollar financial corporations have, for more than two years, shown nothing but fear whenever they have been invited to meet with their accuser. Our elders, who are the target market for the CHIP Reverse Mortgage sold by HomeEquity Bank also have a lot of time on their hands, and they are in no rush to make a mistake that could cost them their house, their life savings, or both. They also tend to chat with each other and share information they find online.

As badly as their criminal and ethical abuses of trust have stained their reputations, it is the lack of defence, and the obvious cover-up that make these corporations so obviously guilty, and a threat to seniors.

Apparently, the management team at Verico Financial Group Inc. and the board of directors at HomeEquity Bank simply cannot see the growing snowball that is rolling down the hill toward them that spawned from the collapse in progress at Verico the Mortgage Station. David Flude had purchased a customized new office, and he had announced an expansion; however, his criminal and ethical breaches of trust and his decision to hide, has instead caused the reduction of about a third of their brokers and agents, and he is now trying to shill the offices as a residential space, which he did after cutting half a million dollars off the asking price. This hardly reads like a roadmap to success.

Potential clients for the CHIP Reverse Mortgage are learning that the HomeEquity Bank protects loan sharks who defraud seniors, and that the community has denounced that business so strongly it is failing.

David Flude was offered multiple opportunities to meet and discuss the usury, or loan sharking, that was committed against our Producer, a senior, veteran, and philanthropist, but evidently the Principal Broker at Verico the Mortgage Station thought he was not accountable to the obligations mandated by the license he was granted by the Financial Services Regulatory Authority of Ontario (FSRA), and just too well protected by both Verico Financial Group Inc. and HomeEquity Bank. Now, according to the content of their website, Verico the Mortgage Station stands alone, slowly dying at the edge of Killarney Beach Road in the metropolis of Lefroy, Ontario, population less than 700.

Before you feel sympathy, remember that these trusted professionals defrauded clientele through loan sharking, then refused to address the crime, and then called on multi-million and multi-billion-dollar allies to protect their own interests at the expense of their client, a senior, veteran and accredited philanthropist.

Katherin Dudtschak and W. Mark Squire, the President and CEO of HomeEquity Bank and Verico Financial Group Inc. respectively, now have a choice to make. They can maintain what Einstein called insanity, "doing the same thing over and over again and expecting different results", or they can learn from the damage that David Flude has caused to himself and his team at Verico the Mortgage Station due to pride and arrogance. Perhaps it is not too late for them to learn from the mistakes made before they are destined to follow that same path to self-destruction.

All we have ever asked for is an on-camera interview through which these 'ethical financial professionals' can disprove our claims or explain what motivated them to so brazenly defy the ethics and laws that govern them.